Hey there! I’m Greg, a photographer based on Cape Cod. I’ve got two big loves in my life: the beach and my wild, wonderful yellow lab, Albert.

I came up with the Dog Anchor™ just for him — he’s a bundle of energy, always curious, and sometimes he can’t resist wandering off or splashing into the water. I used to feel bad leaving him at home, cooped up and bored, while I was out enjoying the beach. So, I decided to figure out a clever way to bring him along and still kick back and have fun with our friends.

I got to work designing and tinkering with prototypes. My goal? Something small enough to toss in my bag, super lightweight (trust me, my beach bag is already a workout!), and totally dependable. After testing out all sorts of materials, I hit the jackpot with Ottertex performance fabrics — light as a feather but tough as nails.

I whipped up a few Dog Anchors™ and handed them out to friends. We spent the summer putting them to the test on the beach, and guess what? The simplest ideas really are the best—reliable, easy to use, and convenient. But since I’m an artist at heart, I couldn’t resist adding a splash of color to make them pop. And just like that, the Dog Anchor™ line came to life!

I hope you love it as much as I do, and that it helps you make tons of awesome beach memories with your friends — and your furry best buddy!